Public relations and advertising share similar aspects in certain regards and many differences in others. Advertising tends to focus on the promotion of a certain product that a company is trying to push. For example, the car company Ford wants to push the new model of an F-150 so they will hire an advertising team to design a campaign. Some public relations practitioners are asked to do advertising as well. The public relations department at Wesley Medical Center is also responsible for pushing the Tiny Toes program to mothers who have recently had a child at Wesley.
Public relations tends to perform a much broader ranger of tasks compared to advertising. Public relations professionals who work for firms are hired to represent the interests of their clients. Much of the work revolves around maintaining the image of a company or containing a crisis that occurs. For example, AIG was caught spending bailout money on lavish vacations during the Great Recession and then hired a PR firm to reverse their image.
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